Sri Lanka's food and beverages industry recording phenomenal growth, the Country's first-ever healthy food outlet - Crusty's is set to tap its vast potential by offering healthy foods to customers for the first time in Sri Lanka.
"We ventured into this, seeing tremendous scope for growth in the sector," opined Pasindu Peiris, the Chairman cum Chief Executive Officer (CEO) of RPG Holdings, the owners of Crusty's.
With 16.4% of the urban population and close to nine percent in the rural areas suffering from diabetes whilst around 219,000 heart patients are admitted to hospitals every year with some form of heart disease and nearly 20% of Sri Lanka's population being prone to high blood pressure, according to recent statistics; the need for healthy foods has become more vital than ever before.
"Although there are several places serving subs in the country, we wanted to introduce a truly Sri Lankan range which will be on par with global standards. We will position our products made using local flavours and ingredients as a uniquely Sri Lankan brand," he added.
Peiris noted that Sri Lanka's food and beverage industry, was among the fastest growing sectors in the country and has the potential to grow even further in the short to medium term. Following the conclusion of the civil war, this industry grew by 6.8 % in 2010, comfortably reaching close to 8.5% in 2011.
Moreover, it has become a formidable industry, with the sector's contribution surpassing 10% of the gross domestic product (GDP) in 2011.
"With the food industry booming many restaurants are mushrooming but our goal would be to provide only the very best healthy food to our customers. We will do so by providing nutritional information setting out the value breakdown of calories, carbohydrates, proteins and other nutrients in the food we serve, so our consumers know how much his or her calorie and nutritional intake is. This is the first time in Sri Lanka where customers have the opportunity to know how much they are really consuming,"
In 2011, food and beverage sector dominated the global retail industry and the food sector was the key driver in international retail business which stood at US$ 14,335 billion or close to Rs 1,792 trillion.
More importantly, growth in recent years is led by Asia and Pacific with emerging markets like Sri Lanka experiencing phenomenal growth due to rapid modernization and expansion.
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Food and beverages industry will see tremendous growth in next few years
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Oleh
Lanka Stocks
